According to the “2019 State of Women-Owned Businesses Report,” Maine was ranked No. 1 in the country to demonstrate employment vitality, among other top statistics. Female entrepreneurs are shaping the business landscape in Maine. If you are a woman with an idea that could make money and provide revenue for our state, consider throwing your hat into the ring for the next season of Greenlight Maine to give your business a leg up.
Women are in a unique position to perceive a need in the market. As mothers and caregivers, the keepers of the purse strings, the balancers of the home economy, and the people who are out in the world doing the shopping, women are at market level and understand how a money-making venture could serve consumers. With a supportive child-care system in place, and with the help of extended family and a like-minded partner, a woman today is in a better position to flesh out her ideas and implement a business strategy.
Women are shaping the business landscape in Maine by stepping out and changing the economy in a macro level. Women are developing strategic relationships with colleagues, mentors, suppliers, and customers. Women are using digital marketing and social media to strengthen these ties and show the human side of their venture. Women are taking bold risks to disrupt the status quo, and at the same time, are taking a measured view of the future that lenders and venture capitalists find appealing.
Women are writing business plans, getting loans, increasing profits, and giving back to their communities. Women are employing people in Maine and providing much-needed goods and services to our small towns and stagnant cities. Women are bringing white-collar positions for college graduates in former fishing towns. Women are building businesses that keep college-educated professionals in our state. In turn, these entrepreneurs are grooming a new generation of businesswomen to keep expanding, growing, and turning Maine into a dynamic environment for earning and spending.
If you are a woman with a business idea you know needs to come to fruition, you ought to participate in the Greenlight Maine competition, where you will be seen and valued by a jury of your peers, women you admire, and whose success you can model your career after.