Trade shows can be kind of a zoo. They are loud. They are crowded. They are hectic. You want to chat with as many people as you can in a short amount of time – while still having meaningful interactions as you market your brand in a smart, snappy way.
How can you stand out in a sea of booths, where every vendor is competing for attendees’ attention?
We have a few fun ideas to share!
Eye-Catching Marketing Materials
Pull out all the stops at a trade show because these potential partners, wholesale suppliers, and customers are all ready to make new connections. You need to stand out from the crowd. Make sure you have a stack of business cards featuring your business name, phone number, website, and social media handle.
Have a stack of flyers or brochures. How much information you need to provide consumers depends on your business. Sometimes a bit of literature or background information helps to sell your product or service to those unfamiliar with what you do. If your business is more straightforward, focus on great graphics and a strong tagline for your business.
Keep your branding consistent. Invest in the highest quality you can afford, from cardstock to tablecloths. Make every part of your booth look sharp, professional, and established. If you aren’t prepared with marketing materials, answers to questions, and the right look, don’t attend. It all reflects on your business; appearance really matters here.
Connect with Social Media
One of the best ways to stand out at a trade show is to use social media to bring patrons directly to your booth. Folks will be wandering the fair, getting trinkets, listening to pitches. Grab their attention by posting on Facebook, Twitter, or Instagram where you will be, with booth number or an obvious landmark (we’re right next to the giant waterslide!).
Entice them with some small promotion, or an in-the-know tidbit for those who have been following along on your social channels. Not only will this directly connect you with those interested in your business, it gives new customers a chance to feel like they are insiders. It never hurts to run a little contest that ties your social network to the real world.
Give It Away Now
That brings us to giveaways. Everybody everywhere loves free stuff. What can you give away that is memorable and fits nicely in those tote bags everyone is carrying? What will represent your brand, acting as an ambassador of sorts, that will stay with people long after the show? Find a clever favor, a keepsake, that shows who you are and says what you do. This is marketing in a novel nutshell. We have lots of ideas about how to make your small business stand out in a crowd.
Would you like to be a contestant on the next season of Greenlight Maine? We can’t wait to see what you do!