Is your business being marketed for the 21st Century? If you aren’t using every digital means available, you are leaving money on the table. The digital space is where the consumers are. You can expand your reach immensely at a far lower cost than outmoded models, and the data is trackable. You can target a demographic, reach people where they are, and grow your brand without leaving the comfort of your desk (or laptop at the kitchen table). As a busy entrepreneur with a fledgling business to shepherd, you need to conserve your energy and resources. Here are 5 arms of a digital marketing strategy that you should become acquainted with straight away if you aren’t already. We are experts on digital marketing small business solutions – trust us!
Organic reach on Facebook is essentially dead. All hail Facebook ads. You must be allocating a portion of your ad budget to promote your best social media content. And speaking of content, these days it has to be personal, time and place specific, humanizing, and informative. Don’t always post promotions and be sure to engage with your audience. Facebook values those interactions and will value them more highly when it comes to serving up your posts to your audience. Use a scheduling tool, pay attention to reviews, and respond to any queries. It is as important to address the positive, as well as the negative reactions, and they are inevitable. Create thoughtful posts that include behind-the-scenes material, interesting images, and calls to action. Boost the most popular ones and pay attention to the metrics you see in return. Digital marketing for small business is still evolving, and you must evolve with it.
Businesses need to post on Instagram to be relevant in today’s market. Make sure you post consistently, but not too frequently. Connecting with an audience using this visual means is vital. It shows your story, while it tells it. You can present your unique point of view with a humorous, knowing or helpful perspective. Use your voice. Also, use hashtags and at tags to connect with a wider audience interested in what you do. And don’t just post but instead be engaged with others in the industry by following the people or businesses you like, and those you want to recruit as customers. The benefits of digital marketing for small business are myriad.
Were you email marketing before the explosion of social media was on the scene? It is still an effective tool in your promotional arsenal. Every day, everyone opens up their email to see who is reaching out. When you send an email directly to an inbox, you reach an individual. You can also see who is opening the emails and whether they respond to the content, and then tweak and tailor your information based on the reports. Tell a story, include links, and give your customers something only you can. Mail Chimp is easy to use and makes creating an email blast fun. Digital marketing strategy business ideas must include newsletters and email delivery.
You need search engine visibility more than you need oxygen. Well, almost. Your potential customers are using search engines every day to discover goods and services, to research, explore, connect, and play. If you don’t know about search engine optimization (SEO), there are numerous tools you can use or you can hire an agency where the experts do it for you. A consultant can tell you which aspect of SEO will be most beneficial for your small business when you get started. They will assess your website, track keyword searches, and optimize where you end up on the long catalog of businesses just like yours.
Content Marketing/Social Media Marketing
Savvy consumers are staying away from blatant advertisements and sponsored posts that do not resonate. But content is king in the digital marketing world for a good reason – it is authentic, and it connects. Don’t get penalized for only being promotional. Provide your audience with news they can use, get personal and show them who you are while you learn who they are, and make sure solid content, like blog posts, are part of your strategic plan for digital success.
Make the most of your marketing efforts and grow your business wisely. Greenlight Maine is in the business of growing dreams. Share yours as part of our next season.